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It's not a career, it's a gig.

Example of a gig being a paid appearance on TV as a talking head proffering some expertise - you have to make enough noise for people to remember you and the need for your services. Compare that to a career of someone like a nurse or airline pilot - they sure are welcome to go to nursing and airline conferences to remind people about importance of nursing and air travel as well as discuss the current issues facing both fields (sometimes even on TV), but it's not a requirement to keep collecting a paycheck.

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