In this Brown Political review article , the author states
> Furthermore, calling-out non-influential figures and handing them the spotlight in the process gives other individuals incentive to make controversial statements of their own. In other words, if someone is desperate enough for attention, even if it’s negative, they might see that saying or doing something blatantly hateful can garner the publicity they crave. It’s the same concept the has boosted Trump and Carson campaigns (to different levels of effectiveness) this election cycle; that is, using controversy and outrage to get their names out there and increase their visibility in the media and public eye.
There is a good study of a case of a (now) popular misogynistic and homophobic YouTube user that actually tripled his viewership as a result of protests on social media about him holding a meeting in their town.
I personally do not "fear" callout culture, but I also realize that the things I put out there on the internet have consequences that I would rather avoid. And like the article states, I am in no position of power.
Of course, let's also not forget that there is a culture that has made a point of shouting down contrarian or critical viewpoints when a discussion could be initiated.
Worried that perhaps some vaccinations are unnecessary? You're a stupid anti-vaxxer.
Critical of environmental science methodology? You're a climate change denier (and probably in the pocket of Big Oil).
Not a fan of how Black Lives Matter conducts some of their protests, or perhaps you think that using ID to combat potential voter fraud is a valid idea? You're a racist.
Not a supporter of a specific presidential candidate? Well, it's probably because you're a misogynist...and there's a good chance you're rather deplorable as well.
That's a good part of why people have stayed silent: they're demonized before a conversation can begin. It's not necessarily because they didn't want to have a conversation.
If you're being shouted down, regardless of why one party thinks you should be shouted down, your worldview and opinion of the opposite party will be strongly affected.
I don't think its a coincidence that Donald Trump, a name half of America recognized before the election, won the election while Ben Carson, an unknown before the election, didn't make it past the primaries and received less than 3% of republican vote.
And if I'm right, this completely contradicts your article's thesis: Trump got the attention because he was already famous and known, not what he was saying. The general election also supports this.
Well, ole Jim Bob got to drinkin' and Sally done got a black eye again
Now honey you know better than to going around and snoopin' in other people's business
That was the culture up until lately, and even if it was present earlier, it certainly didn't have the consequences (good or bad) as it does now.