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I don't mean to pick on you, but this is getting tiring for me. When you say 'marketing' you mean advertising and promotion, because product definition is part of marketing. Sizing up the market and determining what to build is marketing (inbound), advertising and promotion is also marketing (outbound). I realize these definitions have been in flux, but I'm talking traditional MBA definitions. I feel a lot nuance is being lost on people who believe marketing is a sophisticated-sounding term for advertising and promotion.



> I don't mean to pick on you, but this is getting tiring for me. When you say 'marketing' you mean advertising and promotion, because product definition is part of marketing.

Well, you shouldn't judge me so fast. I have an MBA with marketing and I have been working on marketing for some time in my life. So I am aware what a marketing plan involves, and promotion is a small portion of it. I cannot suppose the founders knew all about marketing, but I would expect them to spend some money in promotion even if it not wise money.

Maybe you like this more. You have to do some marketing: define your product, know your users, define your goals, find the channels where your users are, target them, promote your product to those users in those channels, measure the results, analyze what happened and rinse and repeat. (that was also a small definition because marketing is still more)


I didn't judge you, sorry if it came across that way (that's why I said I wasn't picking on you specifically, but your choice of words; apparently, you even know better than that). It is just so ridiculous that I can find 10+ instances per day on HN where people use 'marketing' when they could more correctly write 'advertising/ promotion'.




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