After watching the sheer amount of personal destruction leveled at Trump (a relative political newcomer), what private citizen in their right mind would want to run for office?
There's a reason professional politicians stick to soundbites and avoid the public as much as possible: any unscripted exposure is a chance for the media to demonize them and tear them down. And the public -- the same public that claims to want ''ordinary folks'' to run for office -- gleefully pulls out the torches and pitchforks every time.
Think about the worst skeletons you have in your closet and pretend that the most savvy oppo-research / viral media minds are sitting in a room figuring out how to spin each one into the most salacious, sort-of-but-not-really-true headline possible. That's what I saw both Clinton and Trump deal with in the last cycle. I am an eternal optimist and hope the system can be improved in the future but for now I think the American people are getting just about the level of politics they deserve.
People crave targets and promises, It doesn't matter one bit about what is achievable.
small example, http://www.bbc.co.uk/news/uk-politics-38561501
Surprisingly it worked.