Larry Ellison made the same observation many years ago:
> The interesting thing about cloud computing is that we've redefined cloud computing to include everything that we already do. I can't think of anything that isn't cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?
I usually don't agree with these sentiments, personally, or at least not with the implications that are usually drawn from them. But it is something worth thinking about.