"I was asked 'Why didn't you patent this yourself, if you developed it first?' My reply was 'It only took me an hour to build; if I went down to the patent office after every hour of programming, I wouldn't get very much done.'"
I'd love to see the actual studies (if they exist) for both claims. I'd be more willing to buy the 1click than the 100ms
Sure I can. It's demonstrably worth nothing (anymore). I get the exact same experience from lots of vendors (Google Play?) and I don't think twice about it. The other vendors just don't brand it 1 click checkout. More importantly, online shopping is not about overcoming barriers, it's about trust and verification of what you are purchasing (and for how much). Amazon's ability to provide refunds and quality customer service is what makes it a good online vendor...not this hand-wavy "1-click" convenience that absolutely NOBODY talks or cares about when comparing to other services. This is clickbait for a large company who claims some small optimization is worth a ton. It's worth a ton to them, because of existing marketshare...but inherently? Nonsense.
> online shopping is not about overcoming barriers,
Online shopping is absolutely about overcoming barriers. More specifically, the barrier between you and what you want. Same day shipping, voice ordering, dash button, and one-click shopping are all innovations that make Amazon a frictionless conduit between consumers and their wants. Nobody even comes close.
In any case, if you're a small company (tens of million of $ in net worth), Amazon is unlikely to come after you