I always knew I was sitting on a great source of users with the ~300 daily emails, and sure enough, as soon as I started pointing them to SubmitHub they latched on...
...Given Indie Shuffle's prominence in the digital music industry, word spread fast.
> If SubmitHub's users had simply come from Indie Shuffle, or if Jason had simply pivoted Indie Shuffle into SubmitHub, then I would agree with you. But neither is the case.
That's exactly what happened, isn't it? No one is belittling it, no one is claiming he didn't work for it. We're simply saying, SubmitHub wasn't successful over night.
Not quite. I suppose I just know more of what happened behind the scenes than is apparent in the text-based interview, because I recorded a podcast episode with Jason afterwards. Two things:
1) Yes, Indie Shuffle's users latched onto SubmitHub, but Indie Shuffle is just one of 250+ blogs and labels whose readers use SubmitHub. It's a small percentage of the total revenue and users.
2) Yes, others in the industry knew about Indie Shuffle, but Jason had to spend months and months sending cold emails and doing sales in order to land other blogs and labels as customers.
I agree with you that it didn't happen overnight. And I also don't think you're belittling what Jason did, at least not intentionally. My only point is that it's easy to conclude that the surface level details of any business' story played a much bigger role than they actually did.
In this case, Indie Shuffle was crucial for Jason understanding the problem, coming up with the idea, and even beta testing the product. But the user acquisition responsible for the massive sales happened the hard way, and it happened in the last year.