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Agreed. When I started writing my SaaS app, I thought the 25000+ lines of code and 80+ database tables would be the hardest work, and that the marketing would be a breeze afterwards.

How wrong I was! The marketing aspect proved to be just as difficult and brain taxing as the coding. In fact, I found it almost impossible to move ahead until I decided to bring on board a co-founder with a marketing background (after a full year of struggling). It was only then that I realised that marketing and sales is a whole art form not unlike programming. Both disciplines need focus and constant energy to bring about results.




And this, my friend, is why starting a [successful] business is hard. Because if it were that "easy" (i.e. the code, the database, etc.) then virtually anyone in the software development world would do it because it would be so much more lucrative to do so. But add in the fact that, yep, your software engineering chops are only so valuable to the extent that you can also provide and build skills (or have the resources to buy) in these other areas that are 100% critical for a business to flourish.


I wonder where I can find such marketing partner and what's the expected compensation in term of equity and whatnot?


I got into marketing through reading about the startup world (I think some of the people on HN would be surprised at how much of it is a discipline once you get passed the BS-ers), and come more from a hacker perspective.

If you're bringing them on as a co-founder, then they're a co-founder, equity and all. It's a valuable skill as much as programming and sales are (if you're actually building a business, that is).

The issue you'll find is that most of the places to find them will be full of aforementioned BS-ers, or self-titled growth hackers. Have a small LinkedIn hunt at marketers who work in-house at a semi-large organisation - in a lot of places there's a lot of hunger to do more, but large orgs tie your hands and often see marketing as a "support" function over and above a business driving one.

It might also be easier to find a part timer who doesn't want to give up the above security, but wants to exercise their creative muscles, depending on what stage/size biz you've got and your reqs.


No idea how many are out there, but there are quite a few I'm sure. I was looking for years to partner with someone and found a couple nibbles, but ultimately no one was as serious as myself about being an entrepreneur. Let's be honest most are talkers.


If only I ever had found people that valued my work, I may have stayed in marketing. Now I'm a former strategist that is converting to programming.


The problem is that there are a lot of s*s who go into marketing because it's easy to get away with being a bullshitter.

Unfortunately those are the types who are most vocal and up front, who you as technical founder always seem to meet.

I'd kill to meet a marketer whose skills of marketing (and selling) matched mine as an Developer.


Two sided matching is hard, and even more so in dating. Starting a company is both :/




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