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The average web page size is more like 2331KB now: http://www.httparchive.org/interesting.php?a=All&l=Apr%201%2.... (I didn't say anything about HTML, by the way).

Of course, when you break it down by individual web request, most responses are still below 800KB, but you shouldn't load plan for the average case. And clearly even the average case is well above 12KB, especially for a CDN (which is responsible for serving the image, video, and large script content). I'm also pretty confident the page I linked already includes compression (which decreases size, but can increase time quite a bit; many people expect software load balancers to be using the absolute fastest compression available, but that's often not the case in my experience).

But most of those resources are static and cacheable.

Sure, if you actually set the headers correctly and the browser actually retains them (recall that browsers are free to discard their caches at any time). And, if they can't be cached on the user's computer, who caches them? That's right, the CDNs. Like fast.ly. Who wrote the article.

Regardless, the small pipe on your web server isn't serving the assets.

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