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Fonts are a pretty important factor in design. Most people may not explicitly notice it, but it certainly affects the impression they get from a website.

You could compare it with http/2: If you do a survey, you won't find many people even knowing it. That doesn't mean it's useless to them.




> Most people may not explicitly notice it, but it certainly affects the impression they get from a website.

Most people already have attractive, readable fonts installed on their computers, which are likely either sensible defaults, or configured for specific reasons (e.g. minimum size to deal with eyesight). Web pages that render as blank white space for awhile, or briefly tease me with text before blanking it out, give me a much more negative impression than ones that simply render in my chosen default fonts.


This is an interesting comparison because web fonts have the opposite effect of HTTP/2: They introduce a huge delay between clicking a link and being allowed to actually read anything.

On 3G or shaky Wi-Fi, I've regularly given up on browser tabs because all I see is an empty page, even after half a minute of loading and when most images have finished downloading. (Maybe other browsers are better than Safari, but I won't switch just to see prettier fonts.)




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