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its not a featured spot, its an ad. you set it up through their advertising platform, its not something you do as an afterthought just because you see a "promote" button on a post (which afaik doesnt exist)



https://www.reddit.com/r/announcements/comments/4upf11/new_a...

> This will essentially let an advertiser identify an organic post that they find especially relevant to their brand or product, and promote that in the Sponsored unit you guys are already used to.




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