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> It's just the Yelp of the past.

More accurately it's the Yelp of a generation. I work for a 100+ year old charity that is trying to modernize while not abandoning it's constituent base which is primarily seniors at this point. There's a weird internal schism going on because we're trying to appeal to the younger generation but we have to keep one foot in the past and maintain crap like our BBB rating because our base demands it.

As the Greatest Generation dies off, I think so too will old institutions like the BBB but for businesses that cater to that generation they're still relevant.

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