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That's an excellent way to go about it. Also similar, and effective, is to write a formal letter on actual paper, outlining the issue clearly, and send it Fedex overnight to the executive in question. That'll usually get some kind of response. Sending it to the attention of the General Counsel of the company can be particularly effective, since it can generate the kind of attention that an attorney letter would get, even though you haven't had to pay an attorney.

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