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Some(most) people just don't need the raw power.

For instance if you are entrepreneur, any computer will have enough power and other things become important. An entrepreneur needs to travel a lot so battery lasting is essential, weight being low is essential, size being small is essential, it just working(software-hardware integration) is essential.

You can't move a desktop easily.

As an entrepreneur and engineer I use Macbooks a lot. Heavyload is done in servers. I used to compile my own gentoos(Linux distros) and built my own desktops and servers from discrete components in the past to get the best bang for the buck. Not anymore.

Macbooks are great computers in overall design, if you are careful enough to avoid first generation designs(that applies to any product from any company). Once they iron all the bugs it just works.




So you don't need a powerful machine, but you're still willing to pay a premium for one because it's small with a big battery? That makes even less sense.




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