Spoiled food makes no sense indeed. However, what this guy does makes definitely business sense.
People do not care about the truth.
+ Fake news goes viral.
+ Medium tells people that the ones who passed away still love and talk to them.
+ Religion in general.
+ Advertisements about medicines with fake doctors.
+ Advertisements in general.
+ Gossip.
+ Sensationalized scientific breakthroughs.
And then there is a lot not true, but it is at least within a context clear that it is not true, like fairy tales and literature. All the other examples are however disinformation and people doing business using it.
People do not care about the truth.
+ Fake news goes viral.
+ Medium tells people that the ones who passed away still love and talk to them.
+ Religion in general.
+ Advertisements about medicines with fake doctors.
+ Advertisements in general.
+ Gossip.
+ Sensationalized scientific breakthroughs.
And then there is a lot not true, but it is at least within a context clear that it is not true, like fairy tales and literature. All the other examples are however disinformation and people doing business using it.