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You could throw up a web site and an online store and sell directly for nothing close to that. If you used a full-featured sales service, you might pay 8%. If you put in the work to run your own store that works with a merchant account, you could get it down to maybe 3%.

The alternative to the App Store isn't selling through a huge publisher who takes a huge cut, it's selling directly and keeping almost all of the money.




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