* new and innovative but not perfected yet
* UI/UX oriented
* creative worker oriented
I'm hoping that their version of getting it right is just taking some time b/c it's not easy, but even so they could have made an intermediate step like SJ's ROKR phone that was a pre-cursor to the full-fledged iPhone . At least equip MBP's and desktops with VR-capable hardware, before rolling out Apple's full-fledged integrated VR capabilities sometime later.