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VR/AR should be right in Apple's wheelhouse, they should be owning this:

* new and innovative but not perfected yet

* UI/UX oriented

* creative worker oriented

I'm hoping that their version of getting it right is just taking some time b/c it's not easy, but even so they could have made an intermediate step like SJ's ROKR phone that was a pre-cursor to the full-fledged iPhone [1]. At least equip MBP's and desktops with VR-capable hardware, before rolling out Apple's full-fledged integrated VR capabilities sometime later.

[1]:https://en.wikipedia.org/wiki/Motorola_Rokr#E1




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