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It would be very clever for Apple to support this first party someday. BootCamp for the iPhone. Seems to have worked well on the Mac side. Few people buy MacBooks to run Windows but lots of people like the idea that they could run Windows if they needed to. There's probably far less demand on the SmartPhone side for this type of feature but ultimately if Apple is making all their money off hardware it may serve them well to support side-loading of Android someday.

One of the reason there are so many iphone apps is that the people developing the apps themselves own iphones. If everyone making iphone apps can port their apps to android and test them on the phone they already have, then there will be more android ports of iphone apps, which means less value in the iphone platform. That's why Apple will not encourage this.

Dubious, particularly if they're so hellbent (for better or for worse) on a specific user experience. Plus, all the little things - like, say, not having enough buttons to truly mimic the Android experience (which the video mentions in an offhand way and is probably less an issue for the sort of people who'd dual-boot an iPhone) would suddenly come into play if this were an actual supported mode of operation.

I'm sure as long as Steve Jobs runs Apple, that will never happen.

That was the same comment everyone made before Apple's official announcement of bootcamp and windows on the Mac.

I do agree it is unlikely, but I know that Apple learned that it was the choice and ability that was the big sell and people continue(d) to use Mac OS instead.

The decision to do bootcamp on Mac was strategic because there was a ton of software that was windows-only, and for many people a windows pc was necessary even if their primary computer was a mac.

In the case of mobile phones, Apple is way ahead in terms of third party software, so I think in their eyes allowing double-booting will not improve the iphone substantially.

"but ultimately if Apple is making all their money off hardware"

What on earth makes you think theyre making their money on the hardware?

"What on earth makes you think theyre making their money on the hardware?"

Check this graph: http://www.businessinsider.com/chart-of-the-day-in-case-you-...

My point is that when your average Joe buys an ipod, iphone or whatever theyre not buying a piece of hardware. They're buying the cultural cache of owning an Apple product. They're buying the seamless user experience (which comes more from the software by the way). They're buying the ability to show off a new toy to their jealous friends.

They're not buying a box of transistors, a quantity of RAM, a camera etc. The hardware is just a box used to deliver a shipment of easy to use, cool enhancement. That's what people are buying. Not hardware.

Apple could never charge what they do if people were just buying hardware. You buy comparable hardware for a fraction of the cost but it doesn't have the other emotional/social stuff and that's where Apple makes their money.

This graph isn't necessarily saying that they make all the money on hardware.

Each of the ipod, mac, iphone are a combination of apple hardware AND software. That isn't split out. Where the graph shows software, they are referring to things like final cut, iwork, etc.

Because they don't make it off the software


It's not just the hardware or the software. Apple is selling a fully integrated experience.

They sell emotions.

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