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As someone who's worked with OSS while employed at a very large company, using BSD licensed software is infinitely easier than GPL. GPLv3 was likely to be flat out banned and even GPLv2 required many approvals and a long process from legal - all this to even use it internally where it would never directly impact a customer. GPL is simply too dangerous for many companies to touch, and those that do have a disturbingly high rate of failure to comply with all terms.

If the goal of making your software open source is to allow anyone to use it, GPL makes that _harder_.

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