This looks cool. You may want to include the 'about' link in the header (not just footer) since you have essentially infinite scroll, and as a first-time visitor I want some more context.
Jason, I've been a big fan of your work ever since Mahalo days. Love what you and Lon are doing with Inside.com. Ping me if you ever want to discuss tech strategy, I think your format is uniquely well-suited to a machine learning approach with a couple modifications.
As others have mentioned, getting to the footer links with infinite scrolling is less than ideal.
More generally, I disagree with "Email provides an excellent channel to re-align those incentives. If we can convince you to subscribe to one of our newsletters, we have the chance to deliver something great to you on a regular basis." Email has never been a good way to consume news. I assume that providing RSS feeds would break your business model, but it would result in a much more consumer-friendly product.
This is great in terms of discovery, but I can't find the unsubscribe option? Maybe i'm overlooking something - would appreciate anyone point it out. Unsubscribing is probably a big of a pain point as discovery when it comes to newsletters for me.
Yeah, they put all the unsubscribe options inside the actual emails. It seems like they're using all the best-practices stuff for that. It's probably just growth hacking/simplicity. The unsubscribe is available, but they want you to do it from inside the email after you've had a chance to look at one first.
(Disclosure: I have no relationship to Inside.com. I'm just a subscriber that is moderately pleased with their concept. The emails are useful. I'm trying to break my "check Reddit/HN every 5 minutes" habit.)
I like the concept. Waiting until a tipping point (subscriber count or sponsorship) before launching a new newsletter is a good idea. Also thought the simple touch of consistently noting the frequency of each newsletter was good.
https://news.ycombinator.com/item?id=12531079
https://news.ycombinator.com/item?id=12533650