The Kim family has always placed a high priority on making movies. I believe it started out as a propaganda angle, as it has been in most communist countries (well...anywhere, really) and has sense moved onto full on fandom. The DPRK spends a good chunk of change on film production. Kim Jong-Il went so far as to kidnap a South Korean film director and actress.
That 1990s style animated banner.. THE PYONGYANG INTERNATIONAL FILM FESTIVAL. I bet a ton of celebs visit that!