It's not that I'm, gasp! offended, by the use of a "dirty word", but rather that this kind of gratuitous swearing seems designed purely to make the website somehow appear "cooler" than it would otherwise be with a simple boring name.
Personally, I don't buy it. To me, it simply makes the author appear juvenile, decidedly un-professional, caring more about appearance than substance. It is exactly the kind of childish stunt I would expect from the "brogrammer" crowd. It's fucking embarrassing already!
Well, I though the title was trying to be juvenile (and definitely didn't strive for professionalism) on purpose. I took it less seriously than I would've otherwise but not to the point of making me less inclined to click it... I thought that's what the author meant to do, signal that the tool is just a toy/experiment and nothing too serious.
We don't have brogrammers around so definitely cultural differences :P