You're in the minority. Normal people don't break cables. The latest Apple cables still have the cheap rubber sleeve peel away, but you can rip it off entirely and have the metal-coated cable last years without the wire fraying. If you're actually fraying the wire itself, you are treating your phone extremely poorly. I am not gentle with my equipment, and I've never had an Apple cable fall apart to the point of needing replacement.
Anecdotally I know many, many people who complain about regularly breaking cables, both Apple and non-Apple. Myself included. You ought to give data not anecdotal experience if you want to claim what "most" people do.
