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Now the page is down again. (NOTE: I wanted to see if they had posted anything else in their defence in interest of hearing both sides to the story.)

Ignoring whether they were in the right or wrong, they're certainly not handling this very well as a company. If they now re-brand themselves again that would not be a great move if they maintain any link to their former selves. As a start-up I'm sure getting investor finance after a media fiasco like this may be particularly difficult, regardless of a name change.

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