Seriously, I mostly listen to independent music, and I don't steal music, and I haven't bought a physical CD in something like 5 years so I'm pretty sold on downloading, and when the iTMS launched eMusic was absolutely not a draw for me. I think it's a little disingenuous to suggest that eMusic solved the same problem Apple did.
The original statement simply wasn't "utterly untrue". Sorry. I hear where you're coming from.