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I like to look at comparisons like this:

That is about 1 Yahoo in 2016

Or about 3 youTubes in 2006

Or 1.5 Lucasfilms in 2012

Or 0.2 Whatsapps in 2014

EDIT: Whatsapps number corrected, thanks.




1 Marvel. Marvel is always my measurement for these acquisitions. It's always fun to compare acquisitions to a cultural icon with +50 years of history.

Moreso when the company is a mobile gaming company, social media site, or other "time-waster"


Yeah, I refer to Lucasfilms for almost exactly the same reason.


If you will price on valuations: 1 Rackspace == 0.2 Snapchats per $22.7B valuation in May 2016.


0.2 Whatsapps




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