Transfer of stock between brick and mortar locations and the central warehouse happens. Stock is ordered in 3-6 months in advance. Retailers ideally want zero of an item in inventory when new stock arrives.
The data discussed in the article is part of a much bigger system with integration left and right in a much wider spectrum than is being discussed in the article. Not that that shouldn't spur everyone involved into action; creating the solution that increases sales the most, just that it isn't as easy as this guy makes it out to be.
Unfortunately PIM upgrades aren't 'sexy' projects vs re-designing your website (for example) where you get to look at lots of lovely UI, so often it never gets neglected (in my experience).
Is your solution available somewhere?
Check out any fashion show gallery, for example at: https://www.futureclaw.com/fashion/chanel-resort-2017.html#l...
The large collection images, you can click/tap/pinch to zoom in. You can also pinch (on mobile) or thumbwheel/swipe up & down (on laptop/desktop) to change zoom level. Try it with Safari an MacBook Pro/iPhone/iPad for best results. Other browsers are supported but features tend to degrade.
Right now the code is tied tightly to my image gallery viewer, as well as my specialized Django backend and even my own custom single-page-app framework that isn't Angular/Ember/React.
If there's enough interest I can make these components usable by others as separate componnts. There are still some features I need to add, like sharing and more interaction controls (keyboard, swipe, etc..)
Thanks for sharing.
a consumer product will not be competitive without both the foundation and the experience being top notch.
From what I have seen and found in online survey numbers they are far lower.
This might be because other store owners don't bid up mobile as much so that the customer acquisition via mobile are cheaper.
With mobile, the CVR will be lower (at least from my experience), so your EPC may be $2.50 per click with a 2.5% CVR.
If you're converting worse, you just pay less per click. So if you want your ad expense to be 10%, with desktop ads, you can pay $.50 per click, versus only $.25 for mobile. Google's inventory growth has only come from mobile, which converts worse, so it is essentially less valuable. Google has mitigated this by increasing AdWords CTR, which increases their earnings per mille. YoY I've seen AdWords CTR increase ~30% on mobile, likely due to the green ad labels and increased spacing between ads that push organic results further down the page.
Google is pushing hard to get advertisers to actually bid more on mobile, even though it converts worse, by eliminating metrics such as Cost per Converted Click in favor of Cost/Conversion (which attributes conversions across devices. Until recently, Desktops & Tablets were lumped into one bidding category, the latter being the worst performing of all 3 devices, the former the best) and pushing equally opaque metrics such as Store Visits. The Store Visits functionality is touted as a huge way to measure cross device in person conversions that big brands with huge, inefficient budgets love (clicks desktop ad, visits store and store visit is logged by phone), but having worked at an out of the way retailer who would be closed on major US holidays, Store Visits held steady even though stores were closed. There isn't anything you can really do, though, since over 90% of all US search traffic is Google.
"Always try to detect user’s location automatically"
This is risky. For some people, there may be nothing more off-putting than browsing a product page and seeing the 'we want to know your location' pop-up.
Also, just because you know their location at this point, it may not help in identifying their most convenient pick-up location.
The rest of the article places a lot of emphasis on user choice, which is good - so why not just do this for Click & Collect functionality too? If I like a product, let me choose where I want to pick it up from during checkout. Don't force that decision upon me when I'm browsing a product.
There are counter-arguments. Perhaps if you can show a nearby store has some in-stock, you've got more chance of a successful conversion. Might be worth A/B testing, but it also depends on your geographic distribution of stores (if the closest store is several miles away, probably not worth doing all this automatic detection on the PDP).
Overall though very insightful article and lots of good points. thanks!
Then again, I keep seeing these issues on websites, so...
At large organizations you might have a designer, product manager, front-end developer, and back-end developer and you can isolate their thinking to individual parts and make sure not to miss these things.
In a smaller organization your front-end developer might also be your designer and if they are focusing on scrolling performance, responsive design, or unit test coverage the UX might end up being something in the back of their mind and gets less time/focus.
Development is all about making trade-offs with your time, you rarely have a "finished" product. A lot of times what we do is build out MVP as quick as possible and then A/B test changes to KNOW they are making a difference. A lot of UX things that I assume are obvious end up losing in our A/B tests.