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A better bottom-up strategy is one based on assurance contracts. Some scientists might not be willing to immediately part with Elsevier because of other constraints. But they can publicly declare a promise: if scientists X,Y,Z (perhaps their direct competitors, or the editorial board of a journal) promise to not work with Elsevier, neither will I. Scientists X,Y,Z might then have their own promises. If these promises are recorded publicly, that can start a growing movement where today no one has to do anything, but in a few months or years a lot of people have no disincentive not to work with Elsevier.

Great idea. But then Elsevier might refuse to work with people who have such contracts.

I don't think Elsevier has editorial control over the journals.

Prisoners Dilemma

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