Here's a question: Why work for Microsoft? A friend went to work there recently, and he made a very good point: In Micosoft's "First Great Age," they had a mission everyone could understand: A computer on every desktop and in every household. This is not one of those craptastic missions CEO's write on their corporate retreats full off synergies and leverages, it's clear, direct, and best of all it's objective, it's measurable.
What's the mission now that there is a computer on every desktop and in every household? Is it as clear? Is it as direct? Will it last for a decade or more? Is it meaningful to every employee?
All I need is someone to answer that question for me and I'll be ready to change my mind.