Hearing other people's stories and ideas is great, but at the end of the day, it's just fluff. Only by trying to start a successful company will you actually figure out what works for you and what doesn't. Obviously, no one wants to hear that. They'd rather hear convenient doctrine, packaged up nicely in a book or podcast, that makes founding a successful company as easy as baking cookies. Here's the newsflash for those people: That recipe doesn't actually exist.