You're just describing the general state of the industry (which I also lament).
But not, notably, of Linux.
I don't particularly subscribe to the narrative, there are these billions 'non-techie' users needing handholding by BigCo.
 - https://en.wikipedia.org/wiki/The_Cult_of_Mac_(book)
Marketing involves manipulation. Despite being good at marketing, I don't see evidence that Apple resorts to lying more than other companies. More often, the "cult of Apple" label is directed at avid customers who are particularly enthusiastic about Apple's products, and its used pejoratively by people who don't share or understand their enthusiasm.
But it's metaphor, and it doesn't mean Apple or its fans are an actual cult.