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1. they already have quite a few products at 37signals

2. he addressed that - at least this idea works for them right now and had for past 10 years

3. starting from scratch now will not yield answer to whether new idea was better in next 10 years

I'm not talking about an idea that can fall under the 37signals brand. I'm talking about an idea completely out of left field. For example, what if he suddenly was enlightened with how he could solve world hunger? Or a completely new form of alternative energy that could be easily and quickly distributed?

You wouldn't exactly have a 37 signals homepage that showcases Basecamp, Highrise, Backpack, Campfire, and now introducing World Feed, the solution to World Hunger!

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