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I agree with the author that OSX has lost a lot of it's personality, but I don't agree with the notion that this is a bad thing. I don't want my OS to have much of a personality. It's a tool for getting things done. The less I see of the OS the better.

I agree that OS X should out of your way most of the time, but what about the unboxing experience? Buying or upgrading a Mac used to feel very satisfying because you were welcomed by a cool intro video (10.3 was playing even Röyksopp!):


Apple still produces videos like these, but only to show them at WWDC and on their website. New users are only greeted by grey/white screens and lots of cloud settings. :|

Apple should not be designing icons that are optimised for their initial visual impact. In fact, "impact" is not a word you really want to associate with something you use on a daily basis.

I hate having intro videos playing when I set up a new computer. They attract the attention of everybody else in the office, and I have to scramble to mute, then close, them.

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