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37Signals pushes people to ask WHY. A lot of entrepreneurs are only in it for the end game -- money, fame, et al -- they demand that you do something you care about. Too many people view startups as a means to an end so it's a welcome message.

It just so happens these same people ultimately have the most success because it gives them the endurance to stick with it.




To be fair: they also got really lucky. There are 37signals outcomes wherein they would not be writing cocky posts about never wanting to sell.

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Lucky in what way? These guys executed their tails off for a decade to get to this point.

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