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37Signals pushes people to ask WHY. A lot of entrepreneurs are only in it for the end game -- money, fame, et al -- they demand that you do something you care about. Too many people view startups as a means to an end so it's a welcome message.

It just so happens these same people ultimately have the most success because it gives them the endurance to stick with it.

To be fair: they also got really lucky. There are 37signals outcomes wherein they would not be writing cocky posts about never wanting to sell.


Lucky in what way? These guys executed their tails off for a decade to get to this point.


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