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37Signals (now Basecamp)



Were they really remote in the beginning? Remember, they started as a "New Media" agency in the late 90s, and built up their following in their blog before pivoting into SaaS. It's hard to imagine having a creative agency all remote, and everything I've read from them—and I have been reading them since that early Zeldman era where they first rose to prominence—indicates that they started hiring remote to find the best people to work on their core products, not for client work.

Not that I don't think you can start a good startup as all-remote, but I just don't think that's how 37S bootstrapped.




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