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What you're describing as profit is a diffuse social value, public discourse, not a narrowly-defined piece of property that can be monetized and sold (views/impressions/clicks).

I would like to suggest out that the latter is a heavily-defended form of property (belonging to the platform, not the user who does the work of viewing/clicking) that is monetized into the billions, while the former does not directly, probably just because it cannot be defined by terms of contract, and would be exercised on behalf of users, a diffuse unorganized source of power, and not the corporation, a narrow, organized source of power with specific intent.

We might despise users for not having their shit together, and watch happily while large corporations cart off billions and build giant systems of surveillance to further probe us, but this sort of 'vae victis' attitude is I think why 2016 is the debacle that it is.

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