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I worked for Kodak UK for a few months in 2002. I was a contractor working on their ERP systems, specifically reporting and BI tools. I wasn't privy to anything strategic but I could see some odd things.

The oddest thing was that they were still trying hard to push the APS format, despite the fact that is was a pretty poor format when it first came out it was now looking even worse when compared to early mass market digital cameras.

There was a certain arrogance amongst higher up managers. A sort of "We're Kodak, we're the best, we dictate the market!" There was a noticeable staff churn problem as a result. I was on a team of 20 of which 14 were contractors.

I can see some interesting parallels between Kodak and Nokia. Two giants who dominated their sectors and just didn't anticipate changes in consumer demand and then couldn't/wouldn't adapt.




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