By now, we're the largest streaming search engine in the world, having surpassed both canistream.it and instantwatcher.com - and the hybrid app is nearing one million Android downloads now while still being featured on the Cordova and Ionic showcases. All this with zero marketing dollars invested and no venture capital on board. Fun ride so far :)
Seriously, the main reason we're outgrowing our competitors so fast is that audience marketing is a much more lucrative business than affiliate marketing.
That way the site stays clean, the content relevant and our users only occasionally see trailers on Youtube and Facebook from movies they'd actually want to see in cinema!
If you're asking if you can do that to monetize your website: Probably not (but you're welcome to try, it's fun). We've got a team of 15 people just dedicated to that part.