Example misuse: somebody can put illegal stuff on your machine and then sue you...
(Intel has marketed this feature for big companies so they can format the HDD remotely over GSM in case laptop was stolen.)
P.S. fbi please don't hax0r me for commenting. Actually, go ahead, ya bastards.
Ever wondered why Google is working on their own CPU?
"The freedom to study how the program works, and change it so it does your computing as you wish"
In this sense you should be able to change the firmware (since it is open source in the sense of the OSI definition) and remove the monitoring for ad targeting. If this is not possible, Google's firmware is not open source (see https://opensource.org/osd).
Is this really true? All modern Intel chips come with embedded mobile phone tech to allow remote access? Sources on this?
I guess they don't (yet) have embedded mobile phone tech. I guess they use wireless cellular modem integrated in many laptops.
EDIT: Here the relevant part from link above: "Notification via an encrypted SMS text message over a 3G network. For this option, the laptop does not need to be connected to the Internet. This feature works even if the OS in not running or has been reinstalled, thanks to a hardware-to-hardware link between the 3G card and the Intel AT system."