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I'll go even further: it's a big industry. Companies of all size and sophistication buy advertising in huge amounts.

You have some players who have honed their advertising strategy for years to try to get the biggest bang for their buck- and they're willing to pay to have professionals work out how to hone it further.

You also have unheard-of locals who have pinstriped sales reps telling them about how much money they're going to make if they buy this billboard or phone book page, and agencies paying big bucks to get the pinstripiest, salesiest representatives to the right suckers as efficiently as possible.

Then there's everything in-between for all the people who are in way over their heads but want to at least imitate the ones who are doing it right.




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