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Upwork is a monolith. It's a broker but also holds the developer and customer data. Competing brokers cannot enter the market without having to ask developers and customers to duplicate their data.

If the developer had it's own service (like his personal website) that hold the list of services that he provides, his availability and general price. Then brokers could connect to this and match it with customer requests. Same on the other side, a customer should be able to submit his project proposal and let the various brokers pick it up and match the appropriate developers.

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