Following companies is a "pull" method that would not generate significant revenue. Facebook corporate customers want to be able to push, and that's why we have ads.
I firmly believe product placement, and the information exchange that surrounds it, is _the_ monetization scheme. Unfortunately, not only Facebook's ad algorithm is broken, but pretty much everyone else's. They have come a long way nonetheless, ad targeting today is one order of magnitude better that it was only a few years back.
People want advice not advertisements. When someone has money to spend and a need to fulfill, to have the right "advisor" is an incredibly valuable asset. Imagine a bot that knows my tastes, my assets and basically my life. This advanced bot could psyche me, at the right time, into making valuable and exciting purchases. A bot I could trust would succeed turning my money into happiness. That's the direction current algorithms have taken, with ever-increasing (and rather suspicious) omnipresence in our lives, grabbing any input they can get their hands on. The key difference is that companies look after their interests instead of mine.
I firmly believe product placement, and the information exchange that surrounds it, is _the_ monetization scheme. Unfortunately, not only Facebook's ad algorithm is broken, but pretty much everyone else's. They have come a long way nonetheless, ad targeting today is one order of magnitude better that it was only a few years back.
People want advice not advertisements. When someone has money to spend and a need to fulfill, to have the right "advisor" is an incredibly valuable asset. Imagine a bot that knows my tastes, my assets and basically my life. This advanced bot could psyche me, at the right time, into making valuable and exciting purchases. A bot I could trust would succeed turning my money into happiness. That's the direction current algorithms have taken, with ever-increasing (and rather suspicious) omnipresence in our lives, grabbing any input they can get their hands on. The key difference is that companies look after their interests instead of mine.