Given the 85% figure - I would not be surprised if the "watched" metrics simply means it loads the video and begins playing it.
That means potentially only 15% of all facebook videos are actually engaged on.
We need more data on how long someone needs to view the video to consider it "watched." The way I understand it , is that facebook counts any video as watched so long as it shows - much like adwords impressions. Only if it goes equal to or past 10 seconds is it counted differently.
I read this as indicating that facebook video ads aren't particularly engaging.
I wonder if most of everything isn't particularly engaging for many people. Think about how much you skim most articles, comments, photo series, how you use your phone while watching TV, etc. Watch someone use Instagram and often they'll look at a photo for a fraction of a second before moving on or giving out a double-tap.
I find myself doing this all the time, even when the show is engaging. I'll automatically open Reddit and start scrolling through the front page, and before I know it I missed 5 minutes of the show. I do it on autopilot, and it annoys and scares me.
I think it stems from the need to have the brain occupied to some level, and the show reaching close, but not to, that level. I feel the need to add something to cross the boundary. Eating while watching helps (it seems to require just enough cognitive effort to reach the comfort level), but it has its own bad side effects (like scheduling meals to the shows).
Cal Newport discusses "Deep Work" and how deep, concentrated, uninterrupted focus is 1) becoming more rare these days with so many feed, notifications, devices, etc. and 2) absolutely essential to being productive and successful in almost any field in today's society / economy.
It's more interesting than I'm describing. Cal's insights into learning, research, lifestyle, studying were very influential on my study habits and mindset during college. Check him out.
It's pretty stupid behaviour. Procrastinating even while relaxing.
As well they should, personal anecdotes rarely contribute much to the conversation.
Before sharing that you prefer pepsi over coke you should ask yourself whether you care at all that some stranger on the internet prefers coke over pepsi. Assuming the answer is 'no', then why bother sharing these sorts of things yourself.
in their ads interface it breaks it down by completion percentage.
HN won't let me correct my original post because I didn't notice this until now
Seems like 5 seconds is a good threshold to determine if someone is going to stay or move along - I assume they rigorously got to this number.
I suppose the next question would be can you correlate the enabling of sound to that 5 second metric, and if so, what is the difference in engagement?
I only wonder further because dialing in ad engagement, especially as it relates to seconds of interactions, is a really interesting way to determine value of these ad plays.
So even if not 'engaged' with the video still does its job.
Edit: Apparently some people don't see that setting. These are the settings I see: http://i.imgur.com/XexAp8k.png
(Aside: Anyone recommend a better image host than imgur?)
Is it really about "mind control"?
(I wouldn't downvote it (and can't anyway), but that might be why others did.)
"Non-HD" photos and videos on Facebook are compressed to hell and back... Must be JPEG at something like quality 60%. There's been recommendations to just upload at a high resolution, which works fairly well when viewed on HiDPI displays as the resolution hides the artifacts, but still terrible otherwise. IIRC they had a trial with WebP but abandoned it? It's too bad we don't have good low bandwidth options there, because of course I can see their side of it too. Should honestly have been a problem solved eons ago by now.
For me, I can only change the default quality, there's nothing to configure autoplay behaviour.
If you use github or gitlab sites for a personal website, you could probably use your own repo as a miscellaneous image host-- as long as it's within the bounds of their TOS.
Not anymore. They started clean and bloat free and now have a ton of junk on their desktop pages, push you to the mobile app with banners and overlays on their mobile pages, and forcibly redirect (esp mobile) direct-links to the full-page HTML versions .
This behavior is believed to be one of the reasons Reddit (which is basically the reason Imgur exists) is now switching to self-hosting images.
Video Default Quality
You can still change the quality of a video you are watching by clicking the HD icon in the video player.
These settings only apply when you use the Facebook website. [Follow this guide](https://www.facebook.com/help/633446180035470) to change auto-play videos in your Facebook app.
Probably for the better because I suspect a large percentage of watchings is happening in the office without the boss knowing.
Sadly, we are living in an era where everybody has a television set on their desk, and is watching the equivalent of America's funniest homevideos all day. Apparently without sound.
The issue is not that I am hiding from my boss (I have a computer and headphones at work).
The issue is that I don't want everyone in the same room as I am to hear my youtube videos.
For me, the headline reads "15% of Facebook video is watched with sound". An amazing number, what are those 15%?
What does a video being watched mean? It could be 10s, 20s, scrolled to the end, ...
What does sound enabled mean? It could mean sound clicked, but right at the end of the video, it could mean 10s with sounds, 20s, etc...
Take articles that do not carefully define engagement metrics with a pinch of salt.
The moving pictures in the Harry Potter world's newspapers seem oddly prophetic now.
You can also set plugins.click_to_play to true to do the same for Flash.
Most videos I see on Facebook now have subtitles, because most people watch them without sound. And now because most videos have subtitles, I don't have to click on a video that catches my interest.
I could stand ads and TV if it weren't for the blasting audio.
However, I'm going to assume that's just my narrow, PEBKAC'd mind.
The CDN invoice probably isn't the smallest of sums you can imagine :).
says a comment (by yelnatz) above
Kind of a no-brainer optimization if you think about it.
Denying facts doesn't make you look intelligent.
I suggest that the majority of FB 'daily active' users amounts to logins. I check FB once every few months and yet surely, I'm commenting or logging in somewhere under FB pretenses.
I suggest FB is dying as we know it, though clinging on in peripheral usage and it's new messaging app.
Facebook is becoming like email. Everybody uses it, but the “cool” people use something else too.