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"The book is written by people who, I think, would rather be celebrities than businesspeople."

To a large extent celebrities are businesspeople nowadays. 37s has done nothing if not figure out a brilliant way to turn being web-famous into making money. While I think I'd take their business advice with a mound of salt (mostly because it's all expressed in such absolute terms as to be inherently meaningless) you have to admire the way they've used blogging and internet celebrity to turn a nice profit out of a product you could build in 2 weeks.

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