from article "I have the pleasure of working with real businesspeople who care about doing a good job, not talking about doing a good job."
Well, I don't know if he did research about the software that 37Signals has made, but I consider Ruby on Rails a "good job". I haven't used any of their other products (Basecamp, Highrise, Backpack, Campfire), but I would bet that the 3 million people using them would consider those products to be a "good job" too.
ROR is free and so are most of the competitors and there a lot now. The BBC is doing a good job, it's news coverage is certainly one the best and most respected in the world and that's got nothing to do with it being free - people would certainly pay if they had to for it.