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I suppose you can achieve a certain kind of success when you turn every employee's action into an "ROIable" dollar value, but it sure makes for a miserable workplace.



I think he was talking about the cost to Panic of having a developer write the application, not how much they would've billed.

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That miserable workplace probably makes the naive assumption that since no client gave the company money, the return on investment must be zero. Working in such a simplistic manner would be enough to make things miserable - even if they didn't put a dollar value on it.

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