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I suppose you can achieve a certain kind of success when you turn every employee's action into an "ROIable" dollar value, but it sure makes for a miserable workplace.

I think he was talking about the cost to Panic of having a developer write the application, not how much they would've billed.

That miserable workplace probably makes the naive assumption that since no client gave the company money, the return on investment must be zero. Working in such a simplistic manner would be enough to make things miserable - even if they didn't put a dollar value on it.

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