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"[I]t's simply a question of delivering a great user experience, no hassles, and low transaction costs."

Absolutely. Looking at the video in the above link, it appears they will nail "great user experience" (obviously I won't know for sure until the iPad is in my hands, but those Space, Human Body and Travel app/books look slick).

Apple seems to have the "no hassles"/"low transaction costs" angle covered for the consumer.

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