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> "One week" is also hyperbole because it isn't possible to deploy anything in that amount of time, so maybe in the first six-months is a fairer comparison.

Not true. One week is plenty of time to plonk down a website in a basic CMS with an email form, or even a bit of code that sends you a daily spreadsheet of orders or whatever. Often that's all you need to validate the idea.




Yup, and you can even spend $50 on AdWords and estimate your CAC by measuring conversion rates.




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