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It's a succinct summary of a method for developing new ideas/products. The closest I have seen for brevity is Bob Bemer (the inventor of ASCII) with

"Do Something Small But Useful Now"

which he also wrote as ((((DO SOMETHING!) SMALL) USEFUL) NOW!)

so that it became this sequence:

Do Something

Do Something Small

Do Something Small But Useful

Do Something Small But Useful Now

see http://www.trailing-edge.com/~bobbemer/ for more info

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