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"Right now" is incompetence, lazyness, lack of awareness, comfort, and politics all rolled into one.

And yet that's what the market generally pays for.

Your list reminds me of Levchin's advice from http://venturebeat.com/2007/03/26/start-up-advice-for-entrep...

As a final word of product development advice, Levchin encouraged founders to think about the Bible’s seven deadly sins - especially greed, sloth, envy, pride and gluttony. These characteristics, he said, describe many of the primal motivations for users.

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